PROPERTY LEASE-UP BLUEPRINT
a timeline from concept to completion
We outline every phase of the lease-up process and the tasks you will need to complete during each step.
let your lease-up begin
02
PHASE 2
MAKING PROGRESS
6 MONTHS OUT
Secure domain name for community
Start website contract and gathering assets
Start floorplan contract and determine in-unit finishes
Build Social Media profiles
Claim or create Google Business Listing
03
PHASE 3
IN THE THICK OF IT
3 MONTHS OUT
Finalize website and get ready for launch
Build internal microsite
​​​Business cards, leasing flyer, floorplan flyer, price sheet, brochure, etc.​
​Develop Marketing Collateral​
Request Marketing Plan, if applicable
Build interest on Social Media
​Develop relationships with local businesses​
​​Start preleasing by collecting leads and building waitlist
04
PHASE 4
PREPARING FOR
MOVE-INS
1 MONTH OUT
Order promotional items, e.g. swag and move-in gifts
Create social media content calender
Evaluate occupancy report and determine if any last-minute marketing pushes are necessary: extra signage at entrance, ad campaigns, discounts, direct mailers, etc.
05
PHASE 5
MARKET AND MONITOR
Schedule property photoshoot
Shift messaging from Now Leasing
Start soliciting reviews from first residents
Monitor online reviews and listing sites
​Start planning resident events